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Mediaset has rejected the charge of antitrust violations, stating that in 2009 it had broadcast SKY Italia commercials 3107 times on its channels, whereas SKY Italia has always refused to broadcast Mediaset commercials.
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On September 16, 2009, SKY Italia (fully owned by News Corporation) filed a lawsuit to the Court of Milan, Italy, against Reti Televisive Italiane and Publitalia '80 (both owned by Mediaset) for a violation of Article 82 of European Treaty that regulates free economic competition between companies, in particular for refusing to allow SKY Italia to purchase advertising on the three main Mediaset television channels (Canale 5, Italia 1 and Rete 4), exercising Article 700 of the Italian Civil Procedural Code who permit to require an urgent action.
The company stated that 325 hours worth of material was uploaded to YouTube and the result was the loss of 315,672 viewing days and ad revenue. In 30 July 2008, Mediaset filed a lawsuit against Google for €500 million (US$779 million dollars) with the charges of copyright infringement. Although the Italian Council of State, the highest court on administrative matters, has confirmed that the Italian government should abide by this European ruling, Rete 4 continues its operation on analog frequencies and on DVB-T. They should have been given to Europa 7, a competitor channel, the judges maintain, and Rete 4 should be broadcast via satellite instead.
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In January 2008, the European Court of Justice ruled that the TV frequencies used by Mediaset to broadcast Rete 4 were shared out unfairly. EndemolĪ consortium headed by Mediaset, and also consisting of Goldman Sachs and John de Mol's Cyrte Group, acquired Dutch television production company Endemol in 2007. Until 31 December 2005, there were four other encrypted satellite channels owned by Mediaset on SKY Italia: Duel TV, Happy Channel, IT Italia Teen Television, and MT Channel.
Mediaset Italia: international pay TV channel also available through Cable TV, and IPTV.Mediaset Plus: pay TV on Sky Italia pay TV platform.Canal+ Dos: generalist TV channel (Pay TV) (Property of Digital+).Divinity: female-oriented (entertainment channel).